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BKT Meets Sarl James
Join us as we visit Martigny, France, to explore SARL James, a prestigious family-run business that has been in operation for three generations. Founded in the 1950s by Emile James, this agricultural company has thrived under the leadership of son Joel and now grandson Julien. Their team of 20 dedicated workers embodies the spirit of innovation, seamlessly blending tradition with cutting-edge technology. From high-performance IF and VF tires to specifically designed trailer tires, SARL James relies on BKT tires to tackle demanding agricultural tasks, proving their commitment to both quality and progress. Discover their dedication to excellence and experience the power of family legacy that fuels their journey.
Guests
  • Mickaël Fauchon
    Mickaël Fauchon
  • Julien James
    Julien James
Did you know?
  • SARL James is a proud three-generation family business. Founder Emile retired and handed the business over to his son Joel, who also handed it over to his son Julien. Julien now manages the entire SARL James company.
  • At SARL James, they usually use two types of BKT tires, IFs and VFs, which allow for high pressure on the road, minimized wear, and smooth operations in the fields.
  • The RIDEMAX FL 693 M is one of the best tires for agricultural use with trailers and tankers that meets the demands of both road and field operations.
  • SARL James has 20 employees, some with over 20 years of experience, who've witnessed all three generations of the family business!
Mickaël Fauchon
Mickaël Fauchon

Mikaël, a respected agricultural machinery driver at SARL James, has an impressive 30 years of experience in the field. Since joining the company in 1995, he has become an expert in both driving and maintaining a wide range of agricultural machinery. Fascinated by the powerful machines he saw at a young age, Mikaël's dream to work with agricultural machinery became a reality. Known for his commitment to efficiency and soil preservation, Mikaël prefers using BKT tires because they ensure smooth operations and minimal wear. He has helped uphold the SARL James legacy through three generations, making him an invaluable asset to the team.

Julien James
Julien James

Julien is a manager at SARL James and the grandson of the founder, Emile James. He has been immersed in the farming environment from a young age and officially joined the team in 2008. He brings a fresh perspective and new energy to the team. Over the years, Julien perfected his skills and deepened his understanding of the business, stepping into a management role in 2013. Now, at 36 years old, he has spent 13 years contributing to the growth and success of SARL James. Under his guidance, SARL James continues to thrive, balancing modern advancements with the values of a family business.