In this section of the Women in Agriculture episode, we welcome back on stage Svetla, Rekha, Audra, and Lucia, to share some parting advice and insights for women contemplating a career in agriculture.
Svetla, demonstrating her faith in the agriculture sector, emphasizes it as a path full of potential and resilience. She encourages women to tap into their inherent strength and creativity to triumph over the difficulties often encountered in this risky but rewarding industry.
Rekha, offering a different perspective from developing countries, highlights the critical role of acknowledging and empowering women as farmers. She emphasizes the importance of agricultural cooperatives and self-help groups in providing women with support, advocacy, and strength.
Audra suggests finding a mentor, taking care of mental and physical health, and understanding the worth of one's work. She highlights the power of personal stories in defining products and embraces failure as an integral part of success. She concludes her advice on a lighter note, reminding the audience to wear good sunscreen.
Finally, Lucia encourages unwavering belief in oneself and one's motivations. She underscores the power of overcoming barriers and using those experiences as stepping stones to success.
Don’t miss out on these key takeaways that promise to inspire, educate, and empower women interested in a career in agriculture.
Discover more about Women in Agriculture.
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Svetla Garbeshkova -
Audra Mulkern -
Rekha Mehra -
Lucia Salmaso
- Agriculture is a key business with significant prospects and responsibilities.
- Development assistance targeted specifically to women's needs can empower them in agriculture.
- Personal stories are valuable assets in the agricultural industry.
In this series
CEO, AGRO TV BULGARIA
Svetla Garbeshkova is a Bulgarian journalist and CEO of AGRO TV Bulgaria – a national TV including various shows and headlines focused on agriculture, rural areas and the processing industry. On AGRO TV Bulgaria, priority is given to news feeds, which offer up-to-date information from the agro sector in Bulgaria and abroad. Svetla is also a jury member of Tractor of the Year – an international award for the best tractor in the European market.
FOUNDER, THE FEMALE FARMER PROJECT
Audra Mulkern is a writer, photographer and international speaker. She is the founder of «The Female Farmer Project» - a multi-platform documentary project that chronicles the rise of women working in agriculture around the world. The Female Farmer ProjectTM has garnered international recognition, and has been in exhibition at the United Nations in New York, La Maison Rouge Gallery in Paris, TEDxManhattan 2015 and is in permanent exhibition at the USDA in Washington DC.
GENDER SPECIALIST & ECONOMIST
Rekha Mehra is a Gender Specialist and Economist. She is an Indipendent Consultant for various companies with a focus on Gender Equality and Agriculture. She is leader and technical expert in the following areas: gender equality, gender and development, economic and social empowerment of women and girls. Rekha has more than 25 years experience in research programs, advocacy and training related to gender, economic development and agriculture. During her work experience, she has worked in more than 25 countries in all developing regions.
Lucia Salmaso is the Managing Director of BKT Europe. Lucia has been in the tire industry for almost 40 years.
She is a firm believer that an open-minded approach is the key to success. Always looking for new tasks and challenges, not only is she a multinational business manager but she also represents a role model for all the women that are at the beginning of their career.
Lucia advocates for diversity, innovation, and global growth, as well as values family reflected by BKT's culture.
