Today, we connect with Scott Downey, a distinguished Professor at Purdue University, USA, and the director of the Center for Food and Agricultural Business. Scott offers a unique perspective on the generational shift in agriculture, focusing on the evolving relationship between suppliers and farmers.
Scott's multi-generation farm study uncovers the intricacies of decision-making transitions from one generation to the next. He emphasizes the importance of open discussions about the transfer of decision-making, which is as crucial as the transfer of assets. With the younger generation being the most educated in farming history, they often bring specialized expertise back to their farms, influencing early decision-making areas. A significant highlight of the discussion is the role of technology and data in shaping the future of farming.
Scott reveals that 61% of farmers consider technological expertise as a pivotal factor when choosing dealers. With the increasing reliance on technology, suppliers need to adapt and meet farmers' evolving needs. The episode also delves into the changing dynamics of farm supplies and how emerging businesses, built around farmer data, are reshaping the industry.
Join us as Scott Downey provides invaluable insights into the future of farming, the challenges and opportunities it presents, and the evolving role of suppliers in this changing landscape.
Catch our full episode outlining the Generation Shift within Agriculture here.
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Matthew Tilt -
Diana Lenzi -
Scott Downey -
Giorgia Scaglia
- According to Purdue University research, 16% of farmers say they have a long way to go with adopting technology.
- Based on Purdue University research, 20% of farmers are gradually catching up with technology.
- 28% of farmers are on the cutting edge of technology as per the Purdue University’s research.
Matthew Tilt has always had a passion for writing; he expanded this passion by studying journalism at Staffordshire University. During this time, he began writing for several online publications. Today he is Machinery Editor of Farm Contractor & Large Scale Farmer – an agricultural machinery journal from the UK. Farm Contractor & Large Scale Farmer was launched in 1972 and continues to service generations of professional agricultural contractors. Matthew Tilt is also a jury member of Tractor of the Year – an international award for the best tractor in the European market.
In the last years, he has been doing extensive research on generational shift by examining the most current graduates.
