The impact of the fourth agricultural revolution is being studied at the University of Reading in the United Kingdom.
How are farmers responding to AgTech?
How useful will AgTech be to them?
Discover everything in this interview with David Rose, Associate Professor at University of Reading!
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Simone Scarabel -
Amy Wu -
David Rose -
Ömer Kuloğlu
Simone Scarabel has been working in the industrial and electrotechnical field for many years.
He is Technical Sales Manager at Free Green Nature, an Italian start up that has developed the robot ICARO X4. The ICARO project was born in 1992 and today it has become reality.
Free Green Nature has a strong commitment towards sustainability. In fact, they want to give to people healthy food grown in a healthy environment.
Amy Wu is an award-winning writer for the Women’s Ag and AgTech Movement. She is the Founder & Chief Content Director of From Farms to Incubators, a multimedia platform that uses documentary, video, photography and the written word to tell the stories of women leaders and innovators in AgTech. From Farms to Incubators has a mission of expanding the profiles of women in food, farming, and tech. In 2020 she made Worth Magazine’s “Groundbreakers 2020 list of 50 Women Changing the World.”
David Rose is an Elizabeth Creak Associate Professor of Agricultural Innovation and Extension. He is also a Geographer. He runs the 'Change in Agriculture' research group at the School of Agriculture, University of Reading. A multi-disciplinary research group exploring the past, present, and future of farm innovation, specializing in work on adoption, behaviour change, inclusion, knowledge exchange, policy change, and the social and ethical impacts of innovation. David Rose is also the Co-Director of the Centre for Effective Innovation in Agriculture.
Ömer Kuloğlu is a mechanical engineer who has been working as a TV program producer and presenter since 2012 in the field of Tractors and Agricultural Technologies. During his work experience, he has worked with more than 1000 brands in the field of Agriculture. In March 2019, he started his own company Traktörmetre – a review program of new tractor models in which Omer creates valuable content for brands. Moreover, Ömer is also a jury member of Tractor of the Year – an international award for the best tractor in the European market.
